Vice President, Brand Marketing
About the Company
Leading lifestyle, fashion & wellness blog
Industry
Online Media
Type
Privately Held, VC-backed
Founded
2008
Employees
51-200
Funding
$51-$75 million
Categories
Specialties
Business Classifications
About the Role
The Company is seeking a Vice President, Brand Marketing to join their dynamic team. The successful candidate will be a seasoned brand leader with a proven track record in brand marketing, communications, PR, influencer, and social media. This role is pivotal in shaping and executing the company's brand narrative, ensuring consistency and resonance across all channels. The VP will be responsible for leading a high-performing team, overseeing brand campaigns, and driving brand consistency across the beauty, fashion, and food marketing programs. A deep understanding of consumer dynamics, cultural trends, and brand storytelling is essential, as is the ability to manage high-visibility campaigns and executive communications. Applicants for the Vice President, Brand Marketing position at the company should have at least 12 years' of experience in brand marketing, with a focus on the beauty, fashion, wellness, lifestyle, or luxury space. The role requires a strategic thinker who can bring big ideas to life while aligning them with business goals. The ideal candidate will be a strong leader, capable of mentoring and scaling high-performing teams, and will have a collaborative and proactive approach to their work. Experience in managing agency relationships and a proven ability to build and nurture media, influencer, and industry connections are also key qualifications. The VP will work closely with the CEO and executive leadership to grow brand awareness, affinity, and equity, and must be adept at defining and tracking KPIs to inform future strategies.
Hiring Manager Title
CEO
Travel Percent
Less than 10%
Functions
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