Job Description

Our client is a leading global advertising, media and ad-tech solutions company connecting brands to consumers by representing top platforms and publishers. Our service portfolio enables high-performance campaigns while using highly competitive audience reach, cutting-edge mobile programmatic solutions, machine-learned bidding algorithms and demand-side platforms on a global scale.

In the US, our client is a leader in Hispanic marketing & media solutions serving both local and national Clients for more than 25 years. Our unique portfolio includes primarily Spanish language TV & Radio broadcast assets across 35 markets , an exclusive audio network & streaming platform, and a robust mix of curated digital & social media content solutions.

Digital Marketing Lead

Onsite in McAllen, TX (Remote not considered at this time)

Direct Hire, W-2 Full Time

$80k - $95k annually

Responsibilities

• Manage paid search campaigns , including campaign launches, budget management, bid management, ad copy writing, analytic tracking and optimizations and reporting .
• Identify, research and determine best course of action to execute clients' marketing goals through paid social media opportunities
• Report on various client's paid search campaigns and understand what performed well and how campaigns can be optimized efficiently
• Help guide creative based on performance and results if required
• Monitor and proactively optimize ongoing campaigns for various clients
• Assign work to your team of traffickers or junior campaign managers.
• Coach your team on how to become better paid search campaign managers and teach them how to identify clients' goals and work to achieve them. * Keep up with the latest innovations in paid search tactics and features
• Ensure all deliverables meet our service level agreements

Qualifications

• Bachelor degree / Student in marketing, business or equivalent work experience.
• 2-4 years of hands-on-keyboard PPC/Paid Search experience with Google Ads or Search360
• Previous experience managing Search budgets of $25K+/month for call-based lead conversions.
• Experience and understanding of bid management paid search best practices , optimization concepts and analytics tools.
• Excellent communication skills. Client-facing experience desired.
• Google Ads certification a plus.
• Exhibit strong attention to detail and comprehensive follow through
• Possess above-average math skills, analytically strong with proven ability to demonstrate data interpretation capabilities
• Work efficiently, are dependable and have an entrepreneurial spirit
• Team player who helps contribute wherever needed
• Ability to thrive in fast paced, dynamic environment
  

All qualified applicants will receive consideration for employment without regard to race, color, national origin, age, ancestry, religion, sex, sexual orientation, gender identity, gender expression, marital status, disability, medical condition, genetic information, pregnancy, or military or veteran status. We consider all qualified applicants, including those with criminal histories, in a manner consistent with state and local laws, including the California Fair Chance Act, City of Los Angeles' Fair Chance Initiative for Hiring Ordinance, and Los Angeles County Fair Chance Ordinance. For unincorporated Los Angeles county , to the extent our customers require a background check for certain positions, the Company faces a significant risk to its business operations and business reputation unless a review of criminal history is conducted for those specific job positions.

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