Job Description

About the Company

As a 50+ year-old family-owned company, we have a long-term and purpose-filled vision. Unclaimed Baggage is the only company in the United States that buys and sells the lost luggage of airlines that is never reunited to its owners. Our 50,000-square-foot retail experience is complemented by a fast-growing online store to create an iconic omni-channel retail brand known for delivering intriguing and high-quality customer experiences. As one of the largest tourist attractions in the state of Alabama, Unclaimed Baggage attracts over one million visitors each year from all 50 states and over 40 foreign countries and has been featured on a number of major media outlets, including National Geographic, Fox News, CNN, Good Morning America, and The New York Times.

OUR CULTURE

Our Mission is to: “Redeem the lost, unclaimed, and rejected for the glory of God.” Our Values are Integrity, Excellence, Humility, Service, Teamwork, Gratitude, and Entrepreneurship. We offer a casual yet professional work environment, flexibility, great benefits, competitive pay, and a close-knit team who cares. We are all about people and seek to foster a culture of collaboration, support, and growth. Our headquarters, a modern open-layout office, is located in the heart of Vinings with easy access to the greater Atlanta area.

About the Role

The Creative Director is a key leadership role responsible for defining and driving the creative vision of our brand. This individual will ensure that all creative outputs are aligned with the brand’s identity and strategic goals. The Creative Director will oversee the creation of high-quality content across various platforms, including social media, and will manage the creative team to deliver innovative and engaging brand experiences.

Responsibilities

• Creative Vision and Strategy: Develop and articulate a clear and compelling creative vision that aligns with the brand’s identity and business objectives. Ensure this vision is consistently executed across all brand touchpoints.
• Team Leadership: Assemble and lead a network of collaborators that includes design, artistic, and creative abilities.
• Content Creation: Oversee the production of all brand content, ensuring it is cohesive, professional, high-quality, and reflective of the brand’s inspiration. This includes digital, print, and social media content. Where needed, this person needs to personally produce creative assets and set the bar for what is required.
• Social Media Management: Direct the brand’s social media strategy, ensuring a strong and engaging presence across all platforms. Develop content that resonates with our audience and drives engagement. Stay updated on social media trends, to ensure the continued relevance and competitiveness of the brand
• Collaboration: Work closely with marketing, product development, and other departments to ensure cohesive and integrated brand messaging. Collaborate on campaigns, product launches, and other initiatives.
• Industry Trends: Stay updated on industry trends, competitor activities, and emerging technologies. Use this knowledge to keep the brand at the forefront of innovation.

Qualifications

• Proven experience as a Creative Director or in a similar creative leadership role.
• Bachelor’s degree in graphic design, Fine Arts, Design and Visual Communication, or other related field.
• Proficiency in design principles, typography, layout and other visual elements necessary to create compelling designs.
• Strong portfolio showcasing creative vision and execution.
• Ability to align creative efforts with overarching brand goals, business objectives, market trends and company values.
• Demonstrated understanding and communication of brand identity though visual content creation.
• Proficiency in design software and tools.
• Excellent leadership and team management skills.
• Strong understanding of social media platforms and content strategies.
• Exceptional communication and presentation skills.
• Ability to travel regularly to Scottsboro, AL.

WHY JOIN US

• Be part of an iconic brand with a rich history, an entrepreneurial culture and a powerful purpose.
• Work in a dynamic and creative environment.
• Opportunity to lead and shape the creative direction of a beloved brand.
• Competitive salary and benefits package.

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